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Strategy

Description

From strategic ecosystem partnerships to market growth to digital modernization to standing up entire departments, we are your partner to scale your growth.

Providing fractional executive expertise to companies in the areas of -


  • Digital & Technology Strategy (what tools, AI and Automation to adopt and when)

  • Ecosystem Strategy (market partnerships and internation expansion)

  • Growth Strategy (acquire and retain more clients and new products,)

  • Operational Strategy (scale without hiring)

  • Customer Experience Strategy (make clients happier and keep more of them)

  • Product Innovation Strategy (new products, services, business models)

  • Financial Strategy (improve cashflow and lower costs)

  • Organizational & Change Management Strategy (align people, processes and goals)

  • Business Continuity Strategy (continue operating when disaster strikes)





Project

Marketing Automation

The Problem

A diabetes meter manufacturer was unable to tell which marketing campaigns were effective and which were not.  Further, they had specific KPIs (eg patient churn) they were trying to affect, but were unable to tie their marketing campaigns back to those metrics.

Our Solution

Built a round trip system for evaluating the effectiveness of marketing campaigns that -


  1. Took a snapshot of a target KPI as a baseline

  2. Identified candidate users for a new campaign based on user criteria from CRM

  3. Automatically selected a random sample of 10% as control group

  4. Uploaded the target audience to marketing tool

  5. Added new users to the target audience

  6. Compared the improvement in the target KPI for both the target audience and the control group

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