Projects

Built a round trip system for evaluating the effectiveness of marketing campaigns that -

1. Took a snapshot of a target KPI as a baseline

2. Identified candidate users for a new campaign based on user criteria from CRM

3. Automatically selected a random sample of 10% as control group

4. Uploaded the target audience to marketing tool

5. Added new users to the target audience

6. Compared the improvement in the target KPI for both the target audience and the control group